Food, glorious food! What wouldn’t we give for that extra bit more… Nothing sums it up better than Oliver Twist in the popular Charles Dickens tale. Critiquing food, whether everyday wholesome fare or an elaborate gourmet meal, comes naturally to most people. But, can everyone really be a good critic and elect cuisines around the world that tantalise and excite the palate, prepping it for a true culinary adventure.
Cooking in itself is an art, a craft, a skill, refined over generations or grafted by training. What is finally put on a plate however must be “the real stuff”. A careful selection of produce fused with a creative eye, and presented with designer expertise is vital for a genuine lifestyle experience. So what distinguishes a true master chef from you and me?
Writing about food is everyone’s a dream job. Sadly one has to wonder if it is really just about the free meals? Critics and food guides fall into two broad categories, those who know food and write well, and others who write well and have a sparse understanding of good food or restaurant practices.
Looking at a variety of blogs one often sees tons of wrong or misinterpreted information being passed off as an informed opinion.
It does not require a trained palate or much skill to put together a glossary of restaurants and most food lovers think of themselves as experts or connoisseurs. But, that doesn’t make them good food critics. An example of exactly this kind of amateur publishing is the Times Food Guide. It’s a known fact that The Times of India accepts paid advertorials about restaurants which can be rather misleading especially when the printed word has so much respect. A few other publications are quite simply paid to give a restaurant a fantastic review.
At some point you must ask yourself, would I go to tax consultant for a professional opinion about food? Many chefs whose food is as mundane as their ego have marketed themselves as a “master chefs”. It’s the rock star syndrome – all show with no substance, spewing books written by a host of staff ghost writers leaves you doubting ones credibility. Anyone can rehash material off the internet and call themselves a food connoisseur.
As for food shows of Indian origin, well I’ve learnt to tune off. From the nonsense shown on NDTV it only goes to show that the marriage of good research and great showmanship seems like something of a myth when speaking of Indian broadcasting media. Research is the key to everything. I was recently called by Star TV to be part of the crew putting together Master chef in India and was totally appalled by the lack of knowledge and the hasty mess to put it together. Its no wonder their work is so mediocre. One wonders what lies in store for is the future of food media, let alone reality television. Is anyone ever going to stand up and be different? Is it all about the TRP’s? When is the media going to wake up to its ethical responsibility of providing true value and knowledge?
The point is that we have such a dearth of real talent being showcased instead of so called wannabes who only want their 15 minutes of fame. Some say give these wannabe foodies some slack and guide them. My reply, what for? A wee bit of knowledge can often be more dangerous than none at all.
How does an expert critic make his assessment? A “good inspector” would have worked in the food industry for a while, and during a typical investigation tour-week would sample about 14 cuisines, writing reports, changing territories, and work incognito. Discretion is vital to getting all your facts right.
A competent guide presents an independent and objective view of high quality standards. Some like Zagat put together the findings of public surveys or the Michelin guide who have inspectors who visit a restaurant anonymously not once but several times to make a decision.
The word gourmand comes to mind and it meant something in the food world alas it seems so passé now. The internet blogging industry is rigged around money and advertising. Gone are the days of inspired writing and good reading. Peter Mayle’s Bon Appetit!, a record of his “Travels through France with Knife & Fork and a Corkscrew”, Anthony Bourdain’s notes and quirky quotes, Adrian Adra, famous restaurant guides and surveys of Michelin, Gault-Millau, Zagat, AAA (American Automobile Association), or Fodor’s Restaurant Guide, are exemplary works to look up to, learn from and perhaps even aspire towards becoming. One wonders thought if there truly is anyone or media house courageous enough to take up that challenge?



